Jim Festante
Executive Director
Jim founded Health-e-Habits to promote thoughtful technology and gaming use, emphasizing informed decision-making and community building. He spent over 20 years in media production, first as a video journalist covering technology and gaming for Slate/The Washington Post, then in marketing for the industries that build the engagement loops, so he knows how they work from both sides. Jim doesn’t just say that screens are addictive; he shows you how the trick works so you can break the spell.
Jim’s digital journey began designing websites when the commercial web was still in its infancy. His work spanned industries, with clients like Ford, Merrill Lynch, and Conde Nast. He soon transitioned into online entertainment, producing content for MTV, NBC, and Comedy Central before moving into journalism at Slate Magazine/The Washington Post, where he created video content surrounding gaming and technology while helping launch Slate’s video department and official YouTube channel.
Since 2008, Jim has shaped the marketing landscape for video games, leading creative campaigns in television, online, and social media for major publishers including Xbox, Sony, and Nintendo, as well as global sensations like Fortnite, Roblox, and Minecraft. He also consults creatively for entertainment studios including Pixar, Disney, and Sundance, writes comic books for publishers Dark Horse and Image, as well as video game-adjacent books for Insight Editions.
Jim has always been deeply invested in supporting young people. Before becoming a parent, he taught acting and improv in NYC and Hollywood. Now, he mentors through programs like Crisis Text Line and Big Brothers Big Sisters while coaching youth soccer and baseball. He is a member of NAMLE (National Association for Media Literacy Education) and UNESCO’s Media and Information Literacy Alliance, and serves as a Subject Matter Expert (Video Games) for Common Sense Media, furthering his commitment to guiding the next generation.
Jim’s experience in gaming, journalism, and digital marketing has given him a 360-degree view of technology’s influence; founding Health-e-Habits was the natural next step in helping families make sense of it.






























